Last updated on: 5/14/2013 | Author:

Lee Wilson, MBA Biography

Principal Consultant at Headway Strategies
Con to the question "Should Tablets Replace Textbooks in K-12 Schools?"

“Textbooks are a known entity, schools and publishers have developed pretty efficient mechanisms to getting teachers oriented to a new textbook. The iText [Apple’s brand of digital textbook] adds a need to train teachers on how to incorporate the devices into their classroom practice. On an annual basis once a teacher has incorporated a textbook into their lesson plans there is very little fine tuning until the book changes. With a digital text the content should update every year requiring tweaks and updates to the teacher’s plans. Current content is a huge advantage for the digital text and one of the prime reasons to consider moving in this direction. But from a budget standpoint it comes with a real cost that can’t be ignored…

At every level except management the iPad texts are more expensive. The single biggest contributor to the imbalance is the iPad itself, followed by the network… We are likely to hear lots of bleating about engagement and how much the kids love to work with these devices. To which educators should respond with ‘great – where is the objective data on improved outcomes?’ As a long term advocate of ed-tech I hope the data supports the thesis, but until we see the proof, claims along these lines ought to be regarded as aspirational marketing…
The next time some ignorant bloviator refers to ‘outrageously priced textbooks’ remind them that at six cents per day a textbook is about as efficient as you are going to get for high quality, well designed, instructionally sound, standards aligned, and globally permissioned materials.”

“Apple’s iPad Textbooks Cost 5x More Than Print,”, Feb. 23, 2012

Involvement and Affiliations:
  • Principal Consultant, Headway Strategies, Jan. 2013-present
  • Member, Technical Working Group, Learning Resources Metadata Initiative, Oct. 2010-present
  • Board President, Association of Education Publishers, Feb. 2006-present
  • President and CEO, PCI Educational Publishing, Feb. 2009-Dec. 2012
  • Principal Consultant, Headway Strategies, Jan. 2007-Feb. 2009
  • Vice President Marketing, Harcourt Achieve, Mar. 2006-Jan. 2007
  • Regional Vice President Sales and Management National Consultants, Pearson Education, Apr. 2003-Mar. 2006
  • Vice President General Manager-Internet Products, Chancery Software, Jan. 2000-Mar. 2001
  • Vice President Marketing and Corporate Development, Chancery Software, 1994-2001
  • Business Development Manager, Apple Computer, 1993-1994
  • Marketing Manager-K12 Enterprise Solutions, Apple Computer, 1991-1993
  • Account Executive-Education, Apple Computer, 1989-1991
  • Planning Analyst, Apple Computer, 1988-1989
  • President and Founder, Affiliate Reps, 1987-1988
  • National Sales Manager, Tribune Cable, 1982-1985
  • MBA, Entrepreneurship/Entrepreneurial Studies, Wharton School, University of Pennsylvania, 1987
  • AB, History and Fine Art, Princeton University, 1981
  • Board Co-Chair and Board Member, Education Division, Software Information Industry Association, Jan. 1995-present
  • Panel Member, Digital California Project, Jan. 2000-Dec. 2001
  • Founding Board Member, Schools Interoperability Framework, Jan. 1999-Dec. 2000
  • Speaks Spanish
Quoted in:
Pro & Con Quotes: Should Tablets Replace Textbooks in K-12 Schools?