Con to the question "Should Tablets Replace Textbooks in K-12 Schools?"
"Textbooks are a known entity, schools and publishers have developed pretty efficient mechanisms to getting teachers oriented to a new textbook. The iText [Apple's brand of digital textbook] adds a need to train teachers on how to incorporate the devices into their classroom practice. On an annual basis once a teacher has incorporated a textbook into their lesson plans there is very little fine tuning until the book changes. With a digital text the content should update every year requiring tweaks and updates to the teacher's plans. Current content is a huge advantage for the digital text and one of the prime reasons to consider moving in this direction. But from a budget standpoint it comes with a real cost that can't be ignored...
At every level except management the iPad texts are more expensive. The single biggest contributor to the imbalance is the iPad itself, followed by the network... We are likely to hear lots of bleating about engagement and how much the kids love to work with these devices. To which educators should respond with 'great - where is the objective data on improved outcomes?' As a long term advocate of ed-tech I hope the data supports the thesis, but until we see the proof, claims along these lines ought to be regarded as aspirational marketing... The next time some ignorant bloviator refers to 'outrageously priced textbooks' remind them that at six cents per day a textbook is about as efficient as you are going to get for high quality, well designed, instructionally sound, standards aligned, and globally permissioned materials."
"Apple's iPad Textbooks Cost 5x More Than Print," educationbusinessblog.com, Feb. 23, 2012
Experts Individuals with PhDs or equivalent advanced degrees in fields relevant to the study of education or education technology. Also top-level government officials (such as foreign leaders, US presidents, Founding Fathers, Supreme Court Justices, members of legislative bodies, cabinet members, military leaders, etc.) with positions relevant to the study of education or education technology.
Involvement and Affiliations:
Principal Consultant, Headway Strategies, Jan. 2013-present
Member, Technical Working Group, Learning Resources Metadata Initiative, Oct. 2010-present
Board President, Association of Education Publishers, Feb. 2006-present
President and CEO, PCI Educational Publishing, Feb. 2009-Dec. 2012
Principal Consultant, Headway Strategies, Jan. 2007-Feb. 2009
Vice President Marketing, Harcourt Achieve, Mar. 2006-Jan. 2007
Regional Vice President Sales and Management National Consultants, Pearson Education, Apr. 2003-Mar. 2006
Vice President General Manager-Internet Products, Chancery Software, Jan. 2000-Mar. 2001
Vice President Marketing and Corporate Development, Chancery Software, 1994-2001
Business Development Manager, Apple Computer, 1993-1994
Marketing Manager-K12 Enterprise Solutions, Apple Computer, 1991-1993
Account Executive-Education, Apple Computer, 1989-1991
Planning Analyst, Apple Computer, 1988-1989
President and Founder, Affiliate Reps, 1987-1988
National Sales Manager, Tribune Cable, 1982-1985
MBA, Entrepreneurship/Entrepreneurial Studies, Wharton School, University of Pennsylvania, 1987
AB, History and Fine Art, Princeton University, 1981